Eric N. Hansen

Professor, Forest Products Marketing

Office: 108 Richardson Hall
Email: Eric.Hansen2@oregonstate.edu

• B.S., Forest Products Business Management, University of Idaho, 1990
• Ph.D., Forest Products Marketing, Virigina Tech University, 1994

My main areas of focus are firm innovativeness and environmental marketing. Recent work resulted in a scale for measuring innovativeness and insights into the impacts of culture and climate on both innovativeness and firm performance. With respect to environmental marketing, a recent project investigated the differences between the perspectives of citizens and company managers regarding corporate social responsibility.

Current Projects:

• Assessing the value of voice-of-the-customer research for the value-added wood products industry
• Innovativeness and its impact on implementation of social responsibility practices: comparing U.S. firms with global competitors
• Strategic communication in the U.S. forest sector
• Adoption of ecosystem services innovations in the U.S. forest sector

• WSE 455/555 Forest Products Marketing
• WSE 522 Wood Science II (with Professors Rakesh Gupta and John Simonsen